Client: Dubai Women Est.

Arab Women Leadership Forum

Creative Solution

MEETINGS, LOGISTICS AND DELEGATE MANAGEMENT

The Bridge was asked to facilitate & assist the Dubai Women Establishment with the hosting of the flagship annual Arab Women's Leadership Forum. The event was designed for 500 delegates with 2010 focusing on 'Work / Life Balance' for UAE National women as well as enhancing the DWE's strategy to become an effective think tank on issues affecting the modern day Arab woman.

The Bridge managed a whole spectrum of event services, including press and media management, creative & technical production, onsite delegate registration, gala dinner logistics, branding & design as well as lighting, stage & AV, creating a comfortable yet modern environment where delegates could engage in debates and panel discussions, as well as network with distinguished speakers and leading intellectuals.

The Bridge utilised elements of the 2010 Work Life Balance logo to enhance forum staging & branding in the lobby, pre-function area & ballroom. Over the 2 day's, international speakers deliberated topics relating to women and leadership with an interactive voting session delivering immediate results for further discussion thus elevating participation. The Bridge also set up simultaneous translation across 3 languages, which assisted with delegate interaction and discussion.

A coffee lounge area was also styled in the forum's corporate colours of orange & white, furnished with informal seating and a book display by Magrudys with tittles relevant to the forum was well received for networking & informal gatherings with speakers.

The highlight of the event being the attendance of His Excellency Sheikh Mohammed Bin Rashid Al Maktoum, who initiated the DWE to augment the role of women in the socio-economic development of the UAE.