Client: Majid Al Futtaim

Juicy Couture Launch Party

Creative Solution

BESPOKE LAUNCHES AND SPECIAL EVENTS

Once again, The Bridge worked with the fantastic team at Juicy Couture to transform the Layali Tent, Madinat Jumeirah into a Juicy Wonderland for this awesome event! 

The Bridge designed and executed a stunning evening for JCs VIP customers and media who were treated to a fun filled performance of fabulous entertainment and surprises, as well as a lot of pink!

A bright pink central stage formed the focal point for the evening's performances, and the set was furnished with quirky props, mirrors and JC branding, that was literally slashed around the walls of the venue in true Juicy style!

Glamorous teams of models paraded around the venue sporting the latest collections, which was rotated with non-stop entertainment from a variety of exciting acts and performers. Male models delivered a stylish and slick performance with the electric coloured F&B and cocktails, whilst mischievous and make believe characters enticed guests with cup cakes and other gifts.