Client: Majid Al Futtaim

Juicy Couture MOE Launch

Creative Solution

BESPOKE LAUNCHES AND SPECIAL EVENTS

The Bridge designed and created a mouthwatering event for Juicy Couture, in celebration of the new store launch in Mall of the Emirates.

The 192sqm stand was well thought out to showcase the new store and drive mall traffic in to the Juicy store, increasing sales.

The Bridge executed a beautiful stand with a variety of interactive activities that guests could participate in during an hourly show. Shoppers were lured with distorted mirrors and Juicy promoters sporting the latest tracksuits and apparel.

In addition to the stand, a full team of juiced- up circus performers was on hand to engage with shoppers and create some mischief and fun in the galleria. Stilt walkers, make believe characters, cup cake girls and magicians entertained shoppers whilst handing out samples, sweeties and balloons. The event was described as one of the most exciting events seen at Mall of the Emirates, by the Mall team.