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Client: Philips

Mall of Emirates Festive Promo

  • Philips
  • Philips
  • Philips
  • Philips
  • Philips

Creative Solution

MALL ACTIVATIONS AND PROMOTIONAL INSTALLATIONS

The Bridge designed and built a fun and functional stand for Philips Consumer Lifestyle in the key promotional area of Carrefour, Mall of the Emirates, over the December festive season.

The 104sqm stand was designed to highlight the key seasonal products, as well as showcase live demonstrations, special offers and give-aways, organised by a team of promoters over this two-week period. The Bridge also worked with Philips to increase brand awareness and drive traffic through the store, pursuing an overall sales increase.