Client: XEROX Colorqube Launch

The Yas Hotel, Abu Dhabi

Creative Solution

BESPOKE LAUNCHES AND SPECIAL EVENTS

To launch the new Xerox Colorqube - the most eco-friendly printer in the world, which uses 100% exhaustible cartridges - The Bridge designed and created an impressive launch event.

The Yas Hotel ballroom was transformed into a beautiful 4 coloured branded environment, from which Xerox were able to present to and entertain their clients from. The bespoke design formed part of an integrated solution that covered everything from venue set up, furniture, hostess uniforms and food and beverage.

The evening also included an interactive solution to demonstrate and showcase the Colorqube printer, including a photo booth simulation to showcase the stunning print capabilities - even on high gloss photo paper.