Client: Dubai World Trade Centre

Titan at GITEX

Creative Solution

LIVE ENTERTAINMENT CONCEPTS

To create a buzz and entertain Dubai World Trade Centre visitors, The Bridge imported the 8 foot tall all-singing all-dancing superstar 'Titan' from the UK, to amuse the crowds at GITEX. Titan's  unsuspecting pranks and performances in front of audiences from all over the world, including a personal appearance for HH Sheikh Mohammed Bin Rashid Al Maktoum, have wowed the crowds and created a cult following, with repeat visitors coming back to GITEX each day just to watch the performances. The robot's shows have generated multiple front page coverage from The National, 7 Days and other IT publications as well sparking a huge following on You Tube with many people uploading each performance onto the internet via mobile phones. 

"The Titan Robot has proved to be a big hit with all the visitors at GITEX TECHNOLOGY WEEK," said Trixee Loh, Senior Vice President, Dubai World Trade Centre. "Our customers have had an outstanding week of business networking and knowledge exchange which has far exceeded everyone’s expectations in today’s economic climate. We anticipate the last day to be a frantic affair of final business negotiations in the company of the most incredibly interactive and fascinating robot."