Client: Paris Hilton Launch

Lotus One, DIFC

Creative Solution

BESPOKE LAUNCH AND SPECIAL EVENTS

The Bridge was approached to design and create a VIP launch event for Paris Hilton's new store and TV series, in conjunction with her visit to the UAE last month.

Working with the venue, The Bridge organised a ‘A Private Soirée with Paris’ held at Lotus One, DIFC and attended by several hundred VIP guests from across the country.The Bridge transformed the bar and restaurant into a beautiful boudoir, with stunning AV, lighting and interior design that included a sparkling Swarovski pink crystal carpet carrying over 3 kilos of crystals on it. Contemporary furniture designer Noel Duigan provided stunning bespoke items for the evening, along with Moët and Chandon, who specially prepared a Paris branded magnum and other surprises.

The Bridge arranged key sponsorship from the event, including generous contributions from Swarovski, who provided stunning jewellery from the new Crystallized range that was given as gifts to VIPs along with Paris Hilton perfume, handbags and watches. The event was televised as part of the Paris Hilton BFF series and will be shown in the autumn on MTV.