Client: du

Elite Monthly Payment Plan

Creative Solution

MALL ACTIVATION AND PROMOTIONAL INSTALLATIONS

The Bridge designed, created and managed five exciting interactive promotional stands to raise awareness of the Elite and Premier monthly payment plans and support a nationwide sales drive. 
   
The 10 week long ‘Smart People Smart Choices’ promotional stands were supported by custom designed interactive experiences from by The Bridge. These customer experiences engaged visitors with the brand ambassadors of the campaign and the fun-filled activities created, were a photo opportunity with life-like virtual Shahrukh Khan, a record-your-voice-over experience with Freej cartoons and a stunning display of jewellery from leading Emirati designer Azza Al Qubaisi.

A ten week long promoter schedule also accompanied the campaign, which allowed The Bridge to select and train staff to maximise first-hand communication about Elite Plan and Premier Plan to potential customers. Product could then be purchased through the onsite technology and sales functionality.