Client: L'Oreal

Armani Ondes UAE launch

Creative Solution

MALL ACTIVATION AND PROMOTIONAL INSTALLATIONS

The Bridge designed and implemented a two day launch event for Giorgio Armani to introduce an exclusive oriental array of luxury fragrances to the Middle Eastern market. The two press events took media representatives on a journey to experience the Armani Ondes Empire of senses, which came to life in shopping malls in Dubai and Abu Dhabi, revealing the product itself and the philosophy behind the highly exclusive fragrances.

We provided L'Oreal with full Event Design, Production and Management of the successful launch event.