News: Paris Hilton Launch

JULY 2009

The Bridge were approached as sole agents to help launch and promote the new Paris Hilton store and BFF TV Series, being filmed here in Dubai. Working with the venue, The Bridge organised a  ‘A Private Soirée with Paris’, which was held at Lotus One, DIFC and was attended by several hundred VIP guests from across the country.

The Bridge transformed the bar and restaurant into a beautiful boudoir, with stunning AV, lighting and interior design, which included a sparkling pink crystal carpet that carried over 3 kilos of crystals on it, sponsored by Swarovski.

Contemporary furniture designer Noel Duigan provided stunning bespoke items for the evening, along with Moët and Chandon, who specially prepared a Paris branded magnum and other surprises. The Bridge arranged key sponsorship from Swarovski, who provided delightful jewellery from the new Crystallized range, which were given as gifts to VIPs along with Paris Hilton perfume, handbags and watches.

The event was televised as part of the Paris Hilton BFF series and will be shown in the autumn on MTV.